In the highly competitive beauty industry, cosmetics brands have to be incredibly creative and innovative to gain an edge on the competition and drive awareness and engagement around their campaigns and products.
1. Leverage Influencers🤳🏻
These days, leveraging influencers is one of the most important beauty marketing strategies. Influencers have thousands, or sometimes millions, of dedicated followers.
2.Host TweetChats👨🏻💻
Social media users love to participate in TweetChats because it allows them to talk about topics that are of interest to them, engage with users that have these same interests and increase their own following.
3.Feature Different Product Offerings💅🏻
Some beauty marketers are able to look at their social media channels, especially Instagram, like a virtual shopping experience.
4.Drive Event Interest🙋🏼♀️
Social media provides you with a free platform to communicate with your community. Just like any other industry, beauty brands host events where they feature their products and offerings and they can promote their events on their social channels