Chicago4you

About Us

Chicago4you is a creative digital agency. We create marketing communications, strategies, and brands. We provide business solutions for our customers in the modern digital world.

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Services

Strategy

Determine the business problem and find a sustainable marketing solution.

Every business sooner or later faces growth challenges: falling sales stagnation, competitors activation, demand changes and so on.

A good marketing strategy correctly identifies the problem and also formulates a clear decision with the step-by-step program of its implementation. When we plan these steps, we take into account the companies readiness for financial and organizational changes.

As part of the strategy you get:

Business Audit.

Market research (desk, quantitative and qualitative research)

Strategic session. We work together with your team to clearly articulate the problem and come to a joint decision.

Maps of client experience. Describe the consumer’s path to your product or service and find ways to go it step-by-step right to the purchase.

The result: the informed and realistic plan of marketing activities with specific goals budgets and expected results.

Branding

Create and update brands. From the audit of the current brand to the logo and complete communication platform.

A brand is needed for any company so that the buyer can distinguish it among others. We review, modify and develop brands based on current scientific knowledge of customer behavior.

Branding is:

Audit and brand research (If any). Analysis of the existing brand on efficiency.
Category and market research (desk, quantitative and qualitative research).
Strategic session to determine brand value proposition.
Design or update a name, logo, corporate style, editorial policy, and communication materials.

Results (can be all or some items):

Name
Logo book (main logo, basic stylistic elements, and usage rules)
Brand book (logo, stylistic system, rules of use, communication materials)
Packaging design
Brand Editorial Policy (tone of voice). Rules and tips for the entire text internal and external communication company

Advertising

Advertising:

We create and implement advertising campaigns (idea=result).

An advertising campaign is a convenient tool for quickly increasing sales or market share. To convince the consumer to change the choice of your brand, we use a strategic approach.

To do this we:

We study the market and buyer (desk, quantitative and qualitative research)
We formulate the insights of consumers (or category entry points) – the reasons why people turn to the category.
Develop a creative idea based on insights. Determine what to say and what feelings to put in.
We create communication materials: video, graphics, photos, illustrations, packaging, promotional websites, etc.

Result: A set of communication materials for online, offline or TV advertising campaign.

Web Development

Web development

Develop UX/UI design, monitor technical implementation.

Americans more than others have a habit of searching and buying goods and services online. Therefore, if you or your business is not on the digital world, then you or your business even not exist at all is the rule of our time. Our work is similar to the design and build of a store, shopping mall or office – depending on how it is designed and completed, the customer will buy a lot or a little.

Website or app development include:

Market research, buyer and online behavior (desk, quantitative and qualitative research).
The strategic session with your team to determine the value of online/mobile solutions
Designing user experience UX. From conception and prototype to interactive layouts and user tests.
User interface design UI.
Authors supervision and quality control of technical development.
Formulating the structure of business indicators and settings up analytics.

Result: Website or app ready for use.

Digital and SMM

Develop a strategy, idea, and activation. We run social media.

If you want to attract a customer and turn him into a free media resource – use Digital Communications. We find a balance between consumer-friendly and brand-friendly content. The customer wants to share the content we create.

To do this we:

Conduct an online brand presence audit.
Develop and implement digital campaigns, and activation.
Creat SMM strategy.
Develop content for social media: text, graphics, illustrations, videos, and more.
Moderating pages.

Result:

Increase brand awareness and recognition.

Build brand image and reputation.
Lead generation.
Get targeted traffic to the website.

Media

We bring to the brand audience the right message for the best price.

Media rightly occupy a lion’s share in marketing budgets because the audience coverage makes the biggest influences on the recognition and sales of your products or services. But, because of the popularity and rapid development of media advertising, it is so easy to make mistakes.

In order to achieve the best results, we work only with transparent tools and rely on up-to-date scientific developments. We know that it is more important to make the right plan than find a cheap audience.

We do:

Media audit and estimate the effectiveness of media campaigns and media plans.
Media analysis and audience search.
Develop media strategies for brands and campaigns.
Analysis and correction of the campaign to get the best result.
Research of campaign results (quantitative and qualitative methods).

The result is an effective media company that achieves its KPIs.

Markets

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Beauty Marketing

Top Beauty Marketing Strategies on Social Media❗️💆🏼‍♀️

In the highly competitive beauty industry, cosmetics brands have to be incredibly creative and innovative to gain an edge on the competition and drive awareness and engagement around their campaigns and products.

1. Leverage Influencers🤳🏻

These days, leveraging influencers is one of the most important beauty marketing strategies. Influencers have thousands, or sometimes millions, of dedicated followers.

2.Host TweetChats👨🏻‍💻

Social media users love to participate in TweetChats because it allows them to talk about topics that are of interest to them, engage with users that have these same interests and increase their own following.

3.Feature Different Product Offerings💅🏻

Some beauty marketers are able to look at their social media channels, especially Instagram, like a virtual shopping experience.

4.Drive Event Interest🙋🏼‍♀️

Social media provides you with a free platform to communicate with your community. Just like any other industry, beauty brands host events where they feature their products and offerings and they can promote their events on their social channels

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Fashion marketing

Fashion Marketing

Designers need to get their creations in front of the right customers in a way that makes those people want to buy them. The effort required to present fashion products in a way that appeals to potential customers is called fashion marketing. It’s a vital part of the business side of fashion. We can help you!

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Food marketing

Food product marketing

Getting customer reactions before presenting to stores we will make it easier to get your product on the shelf. When a store feels that there will be enough demand to make a profit, we will be more likely to stock your product.

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Dental marketing

Dental Marketing

Dental marketing serve dentist clinics and our dental marketing specialists have a comprehensive background in sales, marketing and business development. We help you to increase your practice income!